Become a Paid Search Specialist: Master Google Ads with Real Campaign Experience

Industry Project

Learn at your own pace

Learn how to Build and Manage a Real Google Search Campaign. Master the Essential Skills in Campaign Strategy, Execution, Optimization, and Reporting.

⏰ 3-day free trial — cancel anytime during the trial

We collaborate with hiring managers and employers to design the project. Ensuring the skills & experience you gain here will be 100% transferable to real work.

What You’ll Learn & Work on

  • Hard skills: Google Search Ads, keyword research & planning, ad copy creation, performance report, strategic campaign planning

  • Soft skills: presentation, strategic thinking, communication, strategic planning, teamwork

  • An introduction of Paid Media landscape and What Google Search Ad is. Deep dive in to the most basic but at the same time the most important knowledge: marketing funnels, terminologies and key metrics.

  • Understand the Google Ads account hierarchy. How to structure your search campaigns to align the business goals. Campaign level settings - the fundamental of good performance

  • Bidding strategies are your rally to achieve business goals. Learn about the 6 different options available, and the best practice to use them. The pros and cons of Dynamic Search Ads (DSA) and how to use it.

  • The basics of Keywords, search terms: definition, match types, keyword research & planning

  • Responsive Search Ads: the best practice of writing the most relevant and powerful ads. Ad extensions

  • Introduce the media planning process How to address the business goals within a plan Blocking chart.

  • Learn how to analyze campaign performance based on objectives and key metrics. Writing a comprehensive report to highlight data observations, insights, and recommendations

Meet the Team that Transforms Your Career

  • Lead Mentor: Chengcheng Ma

    Director of Digital, Dentsu

    LinkedIn

  • Lead Mentor: Changfeng Zhang

    Marketing Lead at Brave Career,

    Ex-Horizon Media & Dentsu, Associate Director of Digital

    LinkedIn

  • Community: 2000+ Peers & Employers

    You’ve got the whole community on your back - job seekers just like you, and hiring managers who are willing to give a hand.

    Join Now

Start Your 3-day Free Trial Now!

Learn at Your Own Pace

USD 299

Unlock Full Access to the Entire Project


✓ 3-day free trial, cancel at any time

✓ Full recordings, unlimited access

✓ Access to the private community with 2,000+ professionals

FAQ

  • Unlike the other online courses or capstone projects, everything you learn and do will be directly transferable to a real workplace. Our programs are all designed and approved by industry professionals and hiring managers, they understand what can make you a great candidate in the job market.

  • You'll have access to decks, recordings, and other course materials, along with the necessary software and platforms. The project is self-paced, and we recommend dedicating 20-40 hours per week to complete it. Once finished, submit your final project for review.

  • The industry project helps you build hands-on experience, enhance your profile, and develop job-relevant skills by working on real-world tasks. It’s self-paced, with all necessary materials and platform access provided.

    The mentorship program is 1:1 coaching with an industry expert, focusing on interview preparation, resume refinement, and job search strategy to help you land an offer. Strong project experience is key before starting mentorship.

  • Yes! You can start 1:1 mentorship while working on the industry project to accelerate your job search. In this case, a deposit will be required.