Gain Work-Level Experience in Digital Marketing

Become a Digital Marketer at Legacy Brands. Master essential skills such as customer journey map and lead gen required by employers.

⏰ 3-day free trial — cancel anytime during the trial

Strong Job Demands

Employment in entry-level digital marketing is projected to grow 10% from 2021 to 2031, with an average salary of $60,000.

Get Skills + Experience

Develop in-demand hard and soft skills while working on real-world projects, gaining experience that directly translates to real work.

Kickstart a Career

Designed for people who want to kickstart a career, this program offers step-by-step guidance, mentorship, and tailored support to help you kickstart your career.

Transform Your Career in 8 Sessions

Apply digital marketing practices such as customer journey mapping, lead generation, and CRO on Salesforce.

1. Build Work-Level Skills

  • Begin your journey into digital marketing by exploring the core elements of lead generation. Uncover why generating leads is essential to business growth and how it sets the stage for long-term customer relationships. We’ll discuss the marketing funnel, strategic marketing vs. tactical advertising, and the role of lead generation in building a sustainable brand.

  • Dive into the intricacies of the customer journey. In this session, we’ll map out how potential customers interact with your brand across various touchpoints, and how to engage them strategically at each stage of their buying process.

  • In this session, we’ll differentiate between B2B and B2C marketing environments, focusing on the specific tactics and strategies that work best for each audience. Discover how to adapt your lead generation approach to meet the unique demands of these distinct markets.

  • Understand how CRM systems are vital tools for lead management. In this session, we’ll explore how to track leads, manage interactions, and use data to cultivate meaningful relationships that drive conversions and customer loyalty.

  • In this session, we’ll focus on the power of marketing automation to increase efficiency. You’ll learn how automation can nurture leads at scale, streamline marketing tasks, and improve coordination between marketing and sales teams.

  • Learn how to measure the effectiveness of your lead generation efforts. In this session, we’ll define the key performance indicators that matter most, and explore how to track, analyze, and optimize campaigns for continuous improvement.

  • Effective demand generation is a team effort. In this session, we’ll dive into how marketing, sales, and product teams work together to generate leads, nurture prospects, and ensure a seamless customer experience from first interaction to conversion.

  • You’ll bring together all the knowledge you’ve gained to craft a full-scale marketing strategy. You’ll apply what you’ve learned about lead generation, customer journeys, automation, and cross-functional collaboration to build a strategy that delivers results.

2. Solve Real-World Projects with Expert Feedback

  • Apply customer journey mapping and CRM strategies.

  • Deliver a comprehensive marketing solution for a real business scenario.

  • Receive actionable feedback from industry experts to refine your work.

3. Showcase Your Portfolio to Employers

Present a professional portfolio that demonstrates your ability to strategize, execute, and measure success—helping you stand out to hiring managers and unlock more opportunities.

Learn From the Best

"This project is more than a course, it's a hands-on journey where you’ll build real-world marketing strategies, learn to engage customers, and leave with skills that make you immediately impactful in your career."

Lead Mentor: Cheryl

Manager, Demand Gen @Top Healthcare Provider

Start Your 3-day Free Trial Now!

Learn at Your Own Pace

USD 299

Unlock Full Access to the Entire Project


✓ 3-day free trial, cancel at any time

✓ Full recordings, unlimited access

✓ Access to the private community with 2,000+ professionals

FAQ

  • Unlike the other online courses or capstone projects, everything you learn and do will be directly transferable to a real workplace. Our programs are all designed and approved by industry professionals and hiring managers, they understand what can make you a great candidate in the job market.

  • You'll have access to decks, recordings, and other course materials, along with the necessary software and platforms. The project is self-paced, and we recommend dedicating 20-40 hours per week to complete it. Once finished, submit your final project for review.

  • The industry project helps you build hands-on experience, enhance your profile, and develop job-relevant skills by working on real-world tasks. It’s self-paced, with all necessary materials and platform access provided.

    The mentorship program is 1:1 coaching with an industry expert, focusing on interview preparation, resume refinement, and job search strategy to help you land an offer. Strong project experience is key before starting mentorship.

  • Yes! You can start 1:1 mentorship while working on the industry project to accelerate your job search. In this case, a deposit will be required.