Learn at your own pace

Industry Project

Launch Your Digital Marketing Career: Master Paid Social Ads

Gain real-world experience in Meta ads & LinkedIn ads. Plan, launch, optimize & report on real paid social campaigns. Learn industry best practices, audience targeting skills, and performance tracking to stand out in the job market.

⏰ 3-day free trial — cancel anytime during the trial

Strong Job Demands

Employment in entry-level digital marketing is projected to grow 10% from 2021 to 2031, with an average salary of $60,000.

Get Skills + Experience

Develop in-demand hard and soft skills while working on real-world projects, gaining experience that directly translates to real work.

Kickstart a Career

Designed for people who want to kickstart a career, this program offers step-by-step guidance, mentorship, and tailored support to help you kickstart your career.

What you’ll work on

Learn at your own pace. Gain experience that is 100% transferrable to work. Stand out in the job market.

  • Hard skills: Social Media Advertising (Meta Ads, LinkedIn Ads), Strategic Planning, Audience Targeting, Campaign Optimization, Performance Analysis.

  • Soft skills: Presentation, Communication, Strategic Thinking

  • Tools: Meta Ads Manager, LinkedIn Ads Manager

  • Learn the fundamentals of digital marketing and paid social’s role.

  • Understand campaign planning, objectives, and key performance indicators.

  • Explore different ad formats, placements, and creative best practices.

  • Deep dive into Core, Retargeting, and Lookalike audience strategies.

  • Learn to structure and launch campaigns in Ads Manager.

  • Implement tracking tools like Pixels and UTMs for performance analysis.

  • Analyze campaign data, optimize performance, and create actionable reports.

Gain real-world campaign experience

Real experience speaks everything. Get your hands on in-platform campaign setup, optimization, and reporting

Crack Paid Social Interviews

  • Interview steps covered in detail

  • Showcase your real achievements to impress interviewers

  • Be able to showcase: campaign-planning deck, campaign execution documents, performance reporting, platform experience…

Practical & Work-level Strategies

Learn end-to-end campaign strategies used by top global agencies—skills that translate directly to work and set you apart in front of hiring managers.

Learn From the Best

"This project focuses on real-world paid social strategy, execution, and reporting. It emphasizes practical skills, industry best practices, and workplace-ready experience, making it highly transferable to digital marketing roles."

Lead Mentor: Hannah

Sr Planner, Digital Paid Media @Syneos Health

Start Your 3-day Free Trial Now!

Learn at Your Own Pace

USD 299

Unlock Full Access to the Entire Project


✓ 3-day free trial, cancel at any time

✓ Full recordings, unlimited access

✓ Access to the private community with 2,000+ professionals

FAQ

  • Unlike the other online courses or capstone projects, everything you learn and do will be directly transferable to a real workplace. Our programs are all designed and approved by industry professionals and hiring managers, they understand what can make you a great candidate in the job market.

  • You'll have access to decks, recordings, and other course materials, along with the necessary software and platforms. The project is self-paced, and we recommend dedicating 20-40 hours per week to complete it. Once finished, submit your final project for review.

  • The industry project helps you build hands-on experience, enhance your profile, and develop job-relevant skills by working on real-world tasks. It’s self-paced, with all necessary materials and platform access provided.

    The mentorship program is 1:1 coaching with an industry expert, focusing on interview preparation, resume refinement, and job search strategy to help you land an offer. Strong project experience is key before starting mentorship.

  • Yes! You can start 1:1 mentorship while working on the industry project to accelerate your job search. In this case, a deposit will be required.